Rigorous polling, clearly disclosed.
American Polling Company is a research firm for political and public-opinion work, built on disclosed methods, honest margins, and the discipline to flag what isn’t ready to report.
How we work
Methodology you can inspect, not just trust.
Polling is only as good as the assumptions behind it. We make ours explicit, so a reader can judge the numbers on their merits.
- 01
We show our work
Every release ships with its full crosstabs, question wording, and weighting targets. If you want to check us, you can.
- 02
We disclose the method
Mode, frame, field dates, and response rate are stated up front, not on request, in line with professional survey-research transparency norms.
- 03
We flag what isn't ready
Low-n subgroups and low-confidence estimates are marked directional and not for publication. Honest uncertainty beats a false decimal.
- 04
We report undecideds
We don't allocate away the people who haven't decided. The margin includes them, because the electorate does.
- 05
We respect the people we contact
Respondent identity is never mixed into published results, and an opt-out is honored permanently and across every future study.
Services
Built for whoever needs the truth.
Political
Campaign & party research
Ballot tests, message and issue testing, and tracking, fielded to the same standard we would defend in public.
- Benchmark & tracking polls
- Message & ad testing
Public opinion
Neutral public research
Foundations, universities, and agencies who need defensible reads on where the public actually stands.
- Attitudinal & policy studies
- Longitudinal panels
Media
Media & partner polls
Co-branded surveys built for publication, with disclosure language and toplines newsrooms can run as-is.
- Election-cycle polling
- Data journalism support
The format we ship
What a release looks like.
Commission a poll
Have a question worth measuring?
Tell us the decision you’re trying to make. We’ll scope a design, disclose the method up front, and tell you honestly what a sample this size can and can’t say.