Legal

Privacy Policy

Last updated: July 8, 2026

⚠ Draft for reviewThis is draft language provided for structure and A2P registration readiness. It is not legal advice. Every highlighted placeholder, and the document as a whole, must be completed and reviewed by qualified counsel before this page is published or used to support a carrier or A2P registration.

This Privacy Policy explains how American Polling Company, LLC (“American Polling Company,” “we,” “us”) collects, uses, and shares information in connection with this website and our public opinion research services.

Information we collect

Information you give us

When you submit our contact form, we collect your name, organization (if provided), email address, and the message you send. We use this to respond to your inquiry. This form is for business inquiries; it does not collect a phone number and does not sign you up for text messages.

Information collected automatically

When you visit the site, our infrastructure records standard technical data such as IP address, browser or user-agent string, and request logs, used to operate the site, prevent abuse, and maintain security.

Research data

Separately from this website, we collect survey responses and related information as part of research engagements. That data is handled under the terms of the specific engagement and applicable law, is used to produce aggregate estimates, and is not published in a way that identifies an individual respondent. [Add or link any respondent-facing research privacy notice, if separate from this policy].

How we use information

To respond to inquiries and provide our services.
To operate, secure, and improve the site and prevent abuse.
To conduct and deliver public opinion research under our engagements.
To comply with legal obligations and enforce our agreements. [Confirm all processing purposes with counsel].

SMS and mobile information

If you or your organization receive text messages from us or from a client on whose behalf we send, those messages are governed by our SMS and messaging terms. You can reply STOP at any time to unsubscribe and HELP for assistance.

We do not sell or share mobile opt-in information or messaging consent with third parties or affiliates for their own marketing or promotional purposes. Mobile information is used only to deliver the messaging program the recipient consented to and to honor opt-out requests.

How we share information

We share information only as described here:

Service providers. With vendors who process data on our behalf to operate the site and services, such as hosting, database, and messaging providers. [List actual processors and their roles, e.g. hosting, database, SMS delivery; confirm data-processing agreements are in place].
Clients. Research deliverables are shared with the client that commissioned the work, subject to our engagement terms.
Legal and safety. When required by law, or to protect rights, safety, and the integrity of our services.
Business transfers. In connection with a merger, acquisition, or sale of assets, subject to this policy. [Confirm with counsel].

We do not sell personal information. [Confirm the correct “sale/share” characterization under applicable law such as CCPA/CPRA].

Cookies and analytics

[Describe the site’s actual cookie and analytics usage, or state that the site uses only strictly necessary cookies and no third-party analytics, if that is accurate].

Data retention

We retain information for as long as needed for the purposes above and as required by law. [State retention periods for contact-form leads, server logs, and research data].

Security

We use administrative, technical, and organizational measures designed to protect information. No system is perfectly secure, and we cannot guarantee absolute security.

Your choices and rights

You may opt out of text messages by replying STOP. You may request access to or deletion of information we hold about you by contacting us. [Add the specific rights and request mechanisms required by applicable law, e.g. CCPA/CPRA for California residents and GDPR/UK GDPR where relevant, and the verification and response-time procedures].

Children’s privacy

The site and our services are directed to organizations and adults and are not intended for children. We do not knowingly collect information from children. [Confirm the applicable age threshold and language with counsel].

Changes to this policy

We may update this policy from time to time. The “last updated” date above reflects the most recent version.

Contact us

Questions about this policy or your information can be sent to [privacy contact email].